A partner relationship management solution that manages various verticals such as sales, marketing, learning, and analytics.

Unlock Partner Growth

Scale your business efficiently with a partner relationship management solution built for tech companies. Boost partner productivity, drive growth across your ecosystem with data-driven insights, and improve real-time collaboration, all while reducing costs. Manage the entire partner lifecycle on the #1 AI CRM.

Scale your channel business on the #1 AI CRM.

Harness the value of your indirect channels by unifying the entire partner experience with Salesforce's PRM software. Manage the partner lifecycle from onboarding to management, empower partners with data-driven insights, and accelerate real-time collaboration with ease.

Grow revenue faster with a unified partner lifecycle.

Partner Relationship Management

Personalize the partner experience based on each user's needs with easy-to-build templates and drag-and-drop tools. Keep partners engaged with updated, relevant content. Help partners stay on track toward revenue achievement with individualized partner scorecards – all while staying on brand.

A partner dashboard that shows analytics, deal registration, partner scorecard, and knowledge base.

Capture attention, maintain consistent engagement, and motivate long-term success with Partner Tracks, powered by Salesforce Enablement. Guide partners the moment they enter the portal with clickable walk throughs. Steer partners to deliver revenue growth by tying sales to achievable milestones and outcomes-based programs. Serve up the necessary resources, goals, and assets with easy-to-navigate programs that ramp, develop, and grow partners.

An onboarding dashboard that shows partners how easy it is to deliver a product demo.

Reduce the friction of partner selling with lead routing and Einstein Lead and Opportunity Scoring. Ensure that the right leads are easy for partners to see and start working. Accelerate deals with Pipeline Inspection for partners. Implement approval workflows for proposals and discounting using CPQ, tailored to each partner.

A sales dashboard shows a lead inbox, opportunities, pipeline, and Einstein Lead Scoring.
A partner dashboard that shows analytics, deal registration, partner scorecard, and knowledge base.
An onboarding dashboard that shows partners how easy it is to deliver a product demo.
A sales dashboard shows a lead inbox, opportunities, pipeline, and Einstein Lead Scoring.

Boost partner productivity with real-time collaboration.

Slack is an intelligent productivity platform that brings your people, knowledge, and favorite apps together, right where you're already working. Accelerate deals and optimize partner engagement with visibility, task automation, and your CRM data.

A messaging platform where you can make announcements and communicate with specific teams through channels.

Help partners sell by giving them quick access to the knowledge they need to answer buyer questions. Embed existing knowledge articles and chat bots where possible to scale support. Route cases to the right agent when needed. Allow partners to access selling support from any device.

A platform where partners can access the Knowledge Base of FAQs and more.

Transform how service teams deliver value across every partner touchpoint — customer experience, engagement, processes, automation, and service operations. With AI and automation, your service and success teams can grow customer lifetime value, reduce costs, and maximize efficiency with Service Cloud.

A platform where answers for customer queries are generated.
A messaging platform where you can make announcements and communicate with specific teams through channels.
A platform where partners can access the Knowledge Base of FAQs and more.
A platform where answers for customer queries are generated.

Maximize profitability with data-driven insights for you and your partners.

Activate partner selling with out-of-the-box dashboards and reports specifically for them. Give them access to Einstein-generated insights about revenue potential and steps to take to achieve more wins. Track partner wins and opportunities right in Sales Cloud.

A platform with partner and channel manager dashboards, and Einstein recommendations.

Get native analytics for Salesforce with CRM Analytics. Take data-driven action with visual insights, AI-powered predictions, out-of-the-box user experiences, dashboards, and KPIs for every industry and role – built directly into your CRM.

A Channel Sales Console with statistics on partner certifications, opportunities won, new partners registered, and more.
A platform with partner and channel manager dashboards, and Einstein recommendations.
A Channel Sales Console with statistics on partner certifications, opportunities won, new partners registered, and more.

Build the perfect PRM software solution with our help.

Get in touch today and our experts will guide you through the process, step by step:

  • Choose the right Partner Relationship Management edition.
  • Add products / features needed, if not included.
  • Customize the final result with apps, services, and support.

Get the most out of PRM solutions with thousands of partner apps and experts.

Accenture
Deloitte Digital
Slalom
PwC
Capgemini
Neuraflash

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Unlock Partner Gowth FAQ

PRM software and solutions enable technology companies to accelerate their revenue growth through indirect channels. With collaborative partner portals and Slack, they can build profitable partnerships, co-sell with partners, and collectively share information.

Bring all partner sales, knowledge, and collaboration onto a single platform, lowering your costs and removing any friction from the deal cycle. Keep an eye on performance with analytics and ensure partners are always informed with knowledge articles.

By unifying your partner relationships on a single platform, you can reduce your total cost of ownership and accelerate more sales through automated workflows and improved collaboration. Easily onboard and manage partners through a shared portal, and monitor performance with intelligent analytics.

Though crucial for business relationships, CRM and PRM differ in their purpose. A CRM is a customer relationship management software that helps you acquire, win, and retain customers. A PRM is a partner relationship management software that helps you onboard, manage, and grow your partner network.