Build, test and scale AI agents on your terms.
Scale AI-powered digital labour to every team and use case with flexible pricing models that work for every business. Choose from conversation-based pricing, Flex Credits or per-user licensing — with options designed to fit how and where you deploy AI. As your adoption grows, Agentforce gives you the control to expand, optimise and scale on your terms.
Power 24/7 digital labour with consumption-based pricing.
Actions are the individual tasks your agents perform to complete customer requests. Examples of actions include updating account details, scheduling appointments, summarising case information or providing answers using our knowledge base.
This page is provided for information purposes only and is subject to change. Contact a sales representative for detailed pricing information.
Salesforce’s Agentforce add-ons and Agentforce 1 Editions offer additional ways to purchase Agentforce for employee-facing use cases. Enabling unlimited employee agent usage for licensed users and Salesforce’s full suite of predictive, generative and agentic AI unified in the flow of work — to activate value faster.
Available add-ons for Sales, Service and Field Service.
Available add-ons for Industries Clouds.
Available Editions for Sales, Service, Field Service and Industries.
Flex Credits are a new unit of payment for Agentforce that align cost to the business value your AI agents create.
Each Action — a specific function that an AI agent executes on the platform, such as updating a record, summarising a complex case, answering a product enquiry or executing a customised prompt or flow — draws from a pool of Flex Credits.
Flex Credits can be applied across teams, channels and use cases, allowing you to expand your AI strategy without renegotiating pricing or forecasting volume. Each action is metered individually, so your investment aligns to the value delivered, not just the number of interactions.
Flex Credits give you the control to experiment, optimise and grow — with real-time insights into consumption through Digital Wallet.
The credit usage example provided is for illustrative purposes only. Actual usage may vary from month to month based on activity levels, feature utilisation and other factors. This example does not guarantee future usage patterns or costs. This example does not include other costs like Data Cloud credits or other consumption services.
In this example, a Salesforce user is engaging with Agentforce to help manage a customer case in Salesforce. Agentforce helps by identifying customers by their email, getting all of the cases for that customer and helping the Salesforce user add comments to the case.
Use Case: Salesforce Case Management
Actions Used: Identify Customer by Email, Get All Cases for Contact, Add Case Comment
For this example, the customer has 100 users of Salesforce managing cases and each user manages 3 cases per day, for 20 days a month.
The credit usage example provided is for illustrative purposes only. Actual usage may vary from month to month based on activity levels, feature utilisation and other factors. This example does not guarantee future usage patterns or costs. This example does not include other costs like Data Cloud credits or other consumption services.
In this example, a Field Service Technician is working with Agentforce to help schedule service appointments based on the time preference of the customer and the issue at hand.
Use Case: Field Service Appointment Scheduling
Actions Used: Identify Customer by Email, Get Work Types for Field Service, Get Appointment Time Slots for Field Service , Get Work Types for Field Service (2nd Time), Get Appointment Time Slots for Field Service (2nd Time), Answer Question with Knowledge
For this example, we assume there are 10 Field Service reps that each do 3 appointments a day for 20 days a month.
The credit usage example provided is for illustrative purposes only. Actual usage may vary from month to month based on activity levels, feature utilisation and other factors. This example does not guarantee future usage patterns or costs. This example does not include other costs like Data Cloud credits or other consumption services.
In this example, a new employee is onboarding to the company and is engaging with Agentforce to help them with their question. Agentforce will search through a knowledge base to answer the employees question.
Use Case: New Employee Onboarding
Actions Used: Answer Question with Knowledge
For this example, we assume there are 20 new employees each month who each want help with 5 questions.
The credit usage example provided is for illustrative purposes only. Actual usage may vary from month to month based on activity levels, feature utilisation and other factors. This example does not guarantee future usage patterns or costs. This example does not include other costs like Data Cloud credits or other consumption services.
Each example executes one action to complete the request.
Monitor your flex credits consumption in near real time, with Agentforce usage transparency powered by Digital Wallet. Track your usage, get proactive threshold alerts and see actionable usage trends and insights. It’s all in one place, so you can make smarter investment decisions.
Explore the impact of AI agents before you invest. The Agentforce ROI Estimator helps you model sample use cases, estimate Flex Credit consumption and project business value across Sales, Customer Service and Field Service.
Take a closer look at how agent building works in our library.
Work with Professional Services experts to quickly build agents and see value.
Tell us about your business needs and we’ll help you to find answers.
Flex Credits offer the most flexibility and scalability. Conversations offer flat-pricing, while Flex Credits align cost to value. Conversations are optimised mainly for external facing customer agents, while Flex Credits scale across any Agentforce use case. While Conversation consumption will be viewable in Digital Wallet, Flex Credits in Digital Wallet will offer more granular usage data for the greatest insight and transparency. Speak with your Account Executive to learn more about what model might work best for your business and use case.
No. Flex Credits and Conversations will not be supported in the same org.
Unused Flex Credits do not roll over into subsequent subscription terms. Work with your Account Executive to strategise on next steps.
Yes. If you choose to do so, you will need to swap all of your existing Agentforce SKUs into the new SKU as both entitlements cannot be supported in the same org. Speak with your Account Executive to learn more about the process.
Digital Wallet will be automatically provided for free for any customers who have Digital Wallet enabled products. Digital Wallet supports all products sold with usage-based metrics.
There is no overage penalty. If you exceed your entitlement, your rate is your contracted rate billed monthly in arrears. Prevent overages by using alerts in Digital Wallet.
