Anuradha Tyagi

My Background

Anuradha is the India Lead for Industry GTM Strategy and Advisory for Retail & Consumer Goods at Salesforce. Her experience as a Senior Engagement Manager at McKinsey & Co. entailed leading multicultural teams and advising CXOs on growth strategy, go-to-market, and commercial excellence programs across APAC and EMEA. Passionate about brand-building, consumer behaviour, insights, and story-telling, she is focused on helping companies keep customers at the heart of decision-making.

Reimagining Retail – Experiential, Phygital, Interactive, and Immersive

Anuradha Tyagi

August 17, 2022

Discover how to transform your retail store into an immersive and engaging experience centre that keeps customers coming back for more.

Retail

How to Capitalise on India’s Enormous Social Commerce Opportunity

Anuradha Tyagi

April 28, 2022

Social commerce is revolutionising India’s ecommerce industry. Discover what’s driving this trend and how your brand can use it to boost sales.

Digital Transformation

Direct to Consumers – Unlocking India’s $100 Billion D2C Marketing Opportunity

Anuradha Tyagi

December 14, 2021

Learn about the key d2c trends, differentiators, and success factors shaping India’s direct-to-consumer (D2C) marketing opportunity and revolution.

Indian Retail: Trends and Opportunities in 2021 and Beyond

Anuradha Tyagi

July 1, 2021

Find out what Indian retail consumers want, how that will impact your retail business, and where to focus your investments--all on the Salesforce blog.

Retail

Anuradha Tyagi

Reimagining Retail – Experiential, Interactive, and Immersive

How to Capitalise on India’s Enormous Social Commerce Opportunity

Unlocking India’s D2C Potential: Direct to Billion Consumers, $100B Opportunity

Indian Retail: Trends and Opportunities in 2021 and Beyond