Archana Chopda

My Background

Archana Chopda is Senior Manager - Marketing for Financial Services and Enterprise businesses at Salesforce India. She has 16yrs of experience across varied industries like Manufacturing, IT, Consumer, Retail and Healthcare. She started her career in the field of advertising and communications and was one of the very few people in India who worked on ecommerce marketing in 2010. Archana is a strategic marketer with proven success in developing markets, positioning products and launching national and international brands with high consumer awareness score.

Fintech Firms Are Taking India by Storm: Here’s How Salesforce Is Helping Them Succeed

Archana Chopda

December 23, 2021

India’s fintech market is booming. Discover what’s fuelling the revolution, and why so many fintech firms rely on Salesforce to succeed.

Marketing in a Digital World Requires a Fresh Mindset, Says Renowned ‘Marketoonist’, Tom Fishburne

Archana Chopda

November 16, 2021

Developing a new and fresh marketing mindset - tips from celebrated ‘marketoonist’, Tom Fishburne.

3 Key Takeaways from Our New Ebook: Unleashing Fintech’s Potential

Archana Chopda

October 6, 2021

Building a successful fintech company takes more than just a great product or service idea. Here’s why you need platforms like Salesforce to scale and grow.