author name
Chris Jacob
My Background
Chris Jacob is responsible for Salesforce's overall Marketing Cloud platform product marketing as well as thought leadership to inspire marketers to be more holistic in their thinking. Connect with him on Twitter @cgjacob or LinkedIn.
When the only constant is change, how can you make smart decisions for your organization? The answer is data. Here’s a look at three key data insights driving CMO decision-making today, informed by the State of Marketing and other consumer research.