author name
Falguni Dutta
My Background
Falguni is an Associate Success Manager at Salesforce. Coming from an MBA background, she is 5x Salesforce Certified and has been helping customers across various industries in their digital transformation journey over the last 2 years at Salesforce. She is passionate about understanding customer behaviour, insights, and driving business value using Salesforce CRM solutions. Away from her work desk, she likes to try out (and photograph) various food cuisines, watch sports or the latest TV series/movie!
Using Pardot, marketers can gain visibility and insights into a prospect’s engagement level across all marketing channels to determine the next steps and to calculate the ROI on inbound marketing campaigns.