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author name
Martin Kihn
My Background
Martin Kihn is SVP, Product Strategy, Marketing Cloud.
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What’s the best way to improve marketing ROI in today’s challenging landscape? By increasing one of these three things: effectiveness, efficiency, or optimization.
Today, as businesses around the globe decide how and when to reopen, it’s a great time to revisit our assumptions about our customers. Based on experience and what we’ve learned from our own customers, here are three basic principles to guide data-driven marketers in reassessing their approach to customer data.