author name
Paul Bookstaber
author title Writer, Salesblazer
My Background
Paul Bookstaber is a writer at Salesforce. He has a decade of experience in content marketing in B2B tech. Before that, he published a magazine and ran a tabloid blog. Today, he splits his time between Florida and the Mountain West, and loves to hike, ski, and watch Bravo. He is in a polyamorous relationship with Luke and Roger, who are cats.
Cold calling may be scary at first, but it’s effective. Here’s how you can master this tried-and-true sales technique.
Empower your reps to sell more efficiently with impactful coaching, effective onboarding, and guidance in the flow of work.
Write a sales plan that can adjust to change, and zero in on the actions that will hit your goals.