SWOT analysis is a management technique that helps companies identify their business's strengths and weaknesses, opportunities, and threats. Learn more.
A proforma invoice is a preliminary bill outlining product or service details and costs sent to a customer before a sale is finalised. Includes 3 free templates.
Affiliate marketing involves promoting another business’s products or services online in return for a small affiliate commission after each sale. Learn more.
Chatbots or artificial intelligence chats are customer service’s new best friends. AI-powered chat assistants are becoming an integral part of our daily lives. Whether we’re seeking customer support or streamlining work processes, these…
The product lifecycle tracks the trajectory of most products and consists of six stages: development, introduction, growth, maturity, saturation, and decline.
SMART goals help your business design clearer, more realistic objectives. Let’s explore some examples of SMART goals and how you can create SMART goals today.
Learn everything about sales consultants: their roles, the different types, and why your business needs one. Discover how a skilled sales consultant can boost your revenue and elevate your sales strategy.
Gantt charts can be complex, but learning the ropes is easy. Let’s explore the different types of Gantt charts, the benefits, and how to create one.
Have you heard of “awareness” in the marketing context, but aren’t quite sure what it means? This article will explain the concept of brand awareness and its crucial role in the sales funnel.…
Discover what CPA is and how to calculate this fundamental metric in your marketing strategy. Learn to improve efficiency, optimisation, and success with cost per acquisition.
