Salesforce India

Account-based marketing is a hit among B2B marketers for delivering better results through targeted, hyperpersonalised engagement with existing customers. Discover the steps to start ABM.

Customer service management helps build stronger business-buyer relationships. Read this article to learn how you can increase your customers’ satisfaction rates.

Salesforce CDP resolves customer data challenges by unifying customer data and enabling informed decision-making. Read on to learn how it can help Indian businesses overcome their customer data challenges.

Get tips based on insights from the 5th Small and Medium Business Report on how SMBs can make work easier to gain employee trust.

Attract new customers and delight the old ones. Read on to learn what good customer service is, its importance, how customers expect to be treated, and more.

Learn what data driven marketing is, how to use it along with traditional marketing, pitfalls to avoid, and how to get the most out of it.

Ethical use of AI is critical to see greater impact from the technology while keeping human rights intact. Read on to learn more.

Using AI in small ways in marketing can create a big impact on customer engagement and personalisation. Read on to learn how.

What is B2B sales? Understand the B2B sales process, learn strategies and best practices to become a B2B sales leader.

Get an insight into the top three marketing trends in India that were identified by the Salesforce 7th State of Marketing report.