New research reveals that marketers estimate generative AI will save them over five hours of work per week – the equivalent of over a month per year*. Yet, while they see the technology as transformative to their role, marketers also note the need for human oversight, trusted customer data, and training as critical to successfully use it.
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The success of any sales strategy depends on the quality of the underlying customer and operations data. High quality data allows sales professionals to analyse trends, identify top-performing products and track progress and…
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