Salesforce India

As the number of data sources marketers use rises exponentially, they must focus on unifying such data for quick, accurate decision-making.

Great digital experiences are key to enhanced customer engagement and greater brand loyalty in the post-pandemic era.

As service organisations in India report increasing use of digital channels to offer customer support, how can they balance the pros and cons of each channel?

User-friendly, automated IT helpdesks help in speedier problem resolution, enabling a more positive employee experience and increased productivity.

An in-depth guide to Customer Acquisition Costs: What it is, why it is essential, how to calculate it, how to reduce it, and how to drive growth.

As women salespersons become critical members in high-performing sales teams, Salesforce leaders weigh in on what makes female talent the key to sales success.

Industry leaders provide first-hand knowledge on how MSMEs can design the ideal sales automation strategy to quickly achieve greater efficiency.

Effective digital transformation in healthcare enables providers to leverage automation-based healthcare technology and deliver personalised care at scale.

Customers today expect so much more from your business. Learn how a CRM like Salesforce can help you meet and even exceed those expectations cost-efficiently.

As data integration becomes crucial for growing mid-market companies, there are 4 key challenges they need to address to ensure uninterrupted data flow between systems.