Salesforce India

Insurance companies must leverage industry-specific tech solutions to create an enjoyable customer experience and ensure efficient business growth.

In a customer-first environment, a business can set itself apart from competitors with these five tips that help measure customer experience, unlock business efficiency and drive greater customer satisfaction.

The fifth edition of Salesforce State of Sales report highlights the new ways in which salespersons are looking to increase sales, enhance productivity and provide greater customer value in a challenging business environment.

Many businesses are often caught in a web of myths and misconceptions about hybrid work culture. This article debunks five common myths about remote/hybrid work.

Salesforce Data Cloud creates high levels of personalisation using real-time data to capture changing customer preferences. It gives you actionable insights to help you grow your business and increase revenue.

New Year Resolutions for salespeople should be aimed at leveraging innovative technology in greater detail and improving their selling strategy to make it customer-centric.

Business process automation is the key driver of growth and a differentiator for SMBs for delivering operational efficiency and meeting rising customer expectations.

What are the top priorities and challenges for marketers as they juggle personalisation and customer privacy? How do they find ways to do more with less in a challenging business environment?

New year Resolutions for customer service teams should focus on reducing TATs and improving customer experience through quick, efficient resolution across channels.

What are customer experience metrics? Here’s an infographic with an explainer article that tells you what they are, why they matter, and which customer experience metrics need your attention.