Salesforce India

Low code development platforms are now driving rapid digital transformation. They're arguably the future of software development. This article explains why.

An integrated SaaS solution is created to function as a complete unit and ties the different functions more strongly together, enabling it to address the unique requirements of SMBs much better than standalone software applications.

A foundation for a positive customer experience rests on twin pillars of a customer-first philosophy and a trusted CRM platform

With Slack, organisations can combine technology with a human touch to create an engaging and enhanced employee experience, leading to an excellent customer experience as well.

These 5 digital marketing hacks will help you personalise the interactions between your customers and your brand, leading to higher engagement and consequently, higher sales.

With the impact of climate change becoming evident, organisations need to recognise the importance of sustainability in business and take decisive steps to reduce their carbon footprint.

This comprehensive guide on digital marketing explains what is digital marketing, the different strategies and channels used in it, and how businesses can leverage it to achieve growth.

Salesforce Journey Builder lets you better understand your customers, trigger activities based on their unique actions and align your messaging across channels.

By making CRM a core part of their advertising and digital marketing strategy, brands can deliver a personalised customer experience and get better ROI on their campaigns.

Marketing Cloud Personalisation: An AI-powered interaction management solution that delivers real-time, 1-to-1 customised customer experiences across channels.