Getting value for money is a given for today’s customers, so merely providing great products won’t cut it any longer. Customer focus is increasingly shifting from product quality and pricing to the overall experience a brand offers, whether online or offline.
author name
Sanjay Bhattacharjee
My Background
Sanjay Bhattacharjee, a post Graduate from IMT Ghaziabad, has been in the Retail Industry for the last 15 years, with over 20+ years of overall experience. He has been an integral part of the Core Team of Titan Company Limited. Sanjay has worked in different roles in TITAN like Sales, Operations, Customer Loyalty, CRM, Projects; he was also Head of Retail for the Largest Retail Chain for watches in India, World of Titan, and Fastrack Stores. Currently he is heading the CRM function for the organisation.
