AI-powered solutions, with their predictive capabilities, can help marketers make the right decisions, in near real-time.
author name
Saurabh Rawal
My Background
Saurabh Rawal is the Data & Identity Lead, India for Salesforce Marketing Cloud. He works with customers across India in their digital transformation journeys and helps them understand how marketing technology plays a pivotal role in building a superior customer experience and scalable digital-first business. He helps demystify the latest Martech trends of Customer Data Platform (CDP), 1:1 Personalisation, Real Time Interaction Management, Omni Channel Marketing etc.
