Analytics

While many organisations are investing a lot into becoming more data-driven, there is a gap between ambition and reality. Organisations can bridge that gap by considering five key behavioural elements.

What’s the best way to improve marketing ROI in today’s challenging landscape? By increasing one of these three things: effectiveness, efficiency, or optimization.

When the only constant is change, how can you make smart decisions for your organization? The answer is data. Here’s a look at three key data insights driving CMO decision-making today, informed by the State of Marketing and other consumer research.

Tableau and Salesforce have launched a free resource page with data and visualisations on the novel Coronavirus and the public health response — read more about it here.