Customer Engagement

Discover why customer loyalty is important in the digital economy and how to measure and leverage it.

Brands need to ensure customer loyalty across the entire lifecycle to unlock maximum customer lifecycle value.

Great digital experiences are key to enhanced customer engagement and greater brand loyalty in the post-pandemic era.

What are customer experience metrics? Here’s an infographic with an explainer article that tells you what they are, why they matter, and which customer experience metrics need your attention.

As the world starts travelling again, equip your travel business with the right tools to offer not just affordable travel, but exceptional personalised customer experiences and service.

The Fifth Salesforce State of Service Report explores how Indian businesses are adapting to changing customer expectations while keeping costs under control.

For MSMEs that want to transform their customer service delivery for good, here are some essential tips and tricks from a successful OTT platform, aha.

For any business, building a community through self-service channels is essential for growth. Here's why we need them to improve customer satisfaction and brand loyalty matter

Participants come up with inspiring ideas at Ideathon, a marquee Salesforce partner ecosystem event held in September this year.

What is a CDP and what's a CDP used for? This article gives you a comprehensive understanding of a customer data platform, how it works, and what it is used for.