Customer Engagement

Account-based marketing is a hit among B2B marketers for delivering better results through targeted, hyperpersonalised engagement with existing customers. Discover the steps to start ABM.

Customer service management helps build stronger business-buyer relationships. Read this article to learn how you can increase your customers’ satisfaction rates.

Salesforce CDP resolves customer data challenges by unifying customer data and enabling informed decision-making. Read on to learn how it can help Indian businesses overcome their customer data challenges.

Learn how to overcome marketing challenges in 2022 with Chris Jacob, as he shares highlights from Salesforce Research’s 7th State of Marketing report.

Attract new customers and delight the old ones. Read on to learn what good customer service is, its importance, how customers expect to be treated, and more.

Learn about the key d2c trends, differentiators, and success factors shaping India’s direct-to-consumer (D2C) marketing opportunity and revolution.

Our solution engineers are tirelessly working to understand your specific needs in the pre-sales stage. Here is how a typical day in the life of our solution engineer would look like.

Learn customer engagement strategy creation for Retailers and FMCG companies to capture customer attention and solutions based on customer shopping preferences.

Developing a new and fresh marketing mindset - tips from celebrated ‘marketoonist’, Tom Fishburne.

Optimising your sales process streamlines lead qualification, resource allocation and enables your sales teams to close deals more efficiently, achieve higher conversion rates, and maximise revenue. Learn more with Salesforce India.