Customer Engagement

Putting customers at the heart of everything you do is a key component of retail banking success. Here are five ways to build this customer-centricity.

AI, Budgeting, Cross-Collaboration are becoming the success formula for marketing in a new normal. Read on to find out how you can succeed at marketing in the next decade.

IDFC Asset Management’s VP of Marketing, Shweta Kothari talks about how CMOs must think digital-first to drive hyperpersonalisation. Read on to learn how IDFC too stays customer-centric.

Amidst the ever evolving service landscape, here are some of the customer service strategies professionals worldwide are adapting in the new normal.

Read on to know how digital tools can help Indian finance firms compete with tech giants like Google and Amazon that are providing hyperpersonalised financial services.

Businesses that leverage technology deliver fast, personalised customer experiences. Read on to know how Salesforce Service Cloud can help your service agents become service superheroes.

Ready for the future? New marketing innovation relies on strategies that are data-savvy and uses tools that will help build customer value and increase brand revenue.

Senior Director, Marketing Salesforce India, Archana Sinha decodes a marketer’s enhanced roles and how technology can help them overcome new marketing challenges with the effective 3R Framework. Read on for much more.

Service professionals are measuring how much work it takes for a customer to get the information they need from their brand.

Get to know how technology empowering customer service teams across industries. Read about success stories and customer service transformation.