Salesforce partnered with Forrester Consulting to evaluate the use of CRM systems across a wide range of industries.
More customers believe a company’s trustworthiness matters more now than a year ago. Here's what companies can do to build trust with customers.
What’s the best way to improve marketing ROI in today’s challenging landscape? By increasing one of these three things: effectiveness, efficiency, or optimization.
Today, as businesses around the globe decide how and when to reopen, it’s a great time to revisit our assumptions about our customers. Based on experience and what we’ve learned from our own customers, here are three basic principles to guide data-driven marketers in reassessing their approach to customer data.
Which customer service KPIs other than CSAT scores can provide a holistic picture of your service team’s performance? Find out on our blog.
The words “hiring freeze” imply hitting the pause button on all things related to recruiting. But that shouldn’t be the case at all. You just have to be more strategic about it.
For businesses to deliver high-quality customer experience (CX), customer service must be prompt, empathetic, and contextual. By supporting their human agents with technology and automation, businesses can not just ace CX but unlock new opportunities to up-sell, cross-sell, and do more. Find out how.
We’ve launched a new blog series, Moment Makers, to give marketers inspiration and hands-on tips for making impactful moments every single day.
Customers now demand support over the phone, and many companies are now challenged to deliver a consistent and quality experience during a pandemic. Here's how to do it well.
