Marketing
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Definitive Guide to Net Promoter Score
Net promoter score, or ‘NPS’, is a way of measuring customer satisfaction. It presents customers with a simple survey, then feeds their answers into a formula to produce a single figure for benchmarking.
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The Future of Personalisation: Creating Moments of Mutual Value With Data and AI
Marketing is at an inflection point. Advertising costs are increasing and campaign effectiveness is on the decline. A data-driven approach to marketing personalisation is needed to unlock growth.
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10 Essential Skills Every Sales Manager Needs in 2024
Discover the 10 must-have skills every sales manager needs to succeed in 2024 and beyond.
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Marketing Trends: 3 Things to Know for 2024
We are entering a new era of marketing, led by AI and data. Here’s how you can prepare and succeed this year.
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Market Penetration: Complete Guide
Market penetration is a marketing strategy that aims to expand the market share of a product or service within an existing market. Learn more with Salesforce.
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Competitor Analysis: What is it, and how do you conduct one?
Master competitor analysis with Salesforce: Identify rivals, analyse trends, and gain a strategic edge. Stay ahead in today's competitive landscape!
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5 Tips to Maximise Your Small Business SEO
Learn how SMBs and growing businesses can use search engine optimisation (SEO) to stay competitive while keeping costs low.
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How To Do Keyword Research That Drives Traffic To Your Site
Creating a new web page? Check out our 6 tips for beginners on how to do effective keyword research and drive more organic traffic to your site.
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Turn Your Biggest Fans Into Sales Machines: A Guide to Referral Marketing
Want customers to spread the word about your products? Here are 5 ways to unlock the power of referral marketing.
Sales Promotion: Definition and Examples
Discover effective sales promotion strategies, definitions and examples to boost sales and enhance brand loyalty in our detailed guide.