Affiliate marketing involves promoting another business’s products or services online in return for a small affiliate commission after each sale. Learn more.
The product lifecycle tracks the trajectory of most products and consists of six stages: development, introduction, growth, maturity, saturation, and decline.
Is marketing a combat tool? In a sense, it can be. Let’s explore Guerrilla Marketing and how to use it in your strategy. In a market as competitive as today’s, with increasingly demanding…
Have you heard of “awareness” in the marketing context, but aren’t quite sure what it means? This article will explain the concept of brand awareness and its crucial role in the sales funnel.…
Digital and traditional marketing play crucial roles in expanding audience reach and capturing leads. When used strategically, Marketing promises to boost results and, as a bonus, further strengthen consumer engagement.
Personalised marketing works because it focuses on the whole journey — not just the conversion. Here’s how to get it right with 6 of the best examples of personalised marketing in action to inspire you.
Net promoter score, or ‘NPS’, is a way of measuring customer satisfaction. It presents customers with a simple survey, then feeds their answers into a formula to produce a single figure for benchmarking.
Marketing is at an inflection point. Advertising costs are increasing and campaign effectiveness is on the decline. A data-driven approach to marketing personalisation is needed to unlock growth.
