Marketing Automation

Salesforce Flow is an intuitive, yet powerful tool that helps you automate complex business processes using clicks, not code.

B2b sales outreach - Get to know how to create an effective B2B sales email template that converts more customers.

Discover how Heroku helps your development team create engaging, scalable, and secure apps, with clicks not code. Read our blog to learn more.

Key learnings from a BPCL-Salesforce digital transformation project to provide a personalised customer experience: choose an out-of-the-box solution, and ensure organisation-wide involvement.

Many wealth management companies miss out on the benefits of going digital due to long-held myths about technology. Discover what those myths are and why they’re outdated.

Salesforce Pardot is a B2B marketing automation solution that empowers businesses to sell more effectively and build long-term customer relationships. Read our blog for more.

Explore our comprehensive sales funnel guide, covering its stages and advice on constructing an effective sales strategy to boost your brand's sales efforts.

Wouldn’t it be great if you knew which leads you have a greater chance of converting? Read about Pardot lead scoring and grading to know how this can be done.

Businesses must prioritise carbon accounting to achieve net-zero emissions. Read our blog to discover sustainable practices to adhere to the IBC frameworks and achieve carbon neutrality.

Discover how better relationships with patients and healthcare providers can help pharma companies accelerate innovation in a post-COVID-19 world.