Read the 2021 State of Marketing report to know the biggest priorities and challenges that will shape marketing in 2021 and beyond.
What’s the best way to improve marketing ROI in today’s challenging landscape? By increasing one of these three things: effectiveness, efficiency, or optimization.
Today, as businesses around the globe decide how and when to reopen, it’s a great time to revisit our assumptions about our customers. Based on experience and what we’ve learned from our own customers, here are three basic principles to guide data-driven marketers in reassessing their approach to customer data.
The words “hiring freeze” imply hitting the pause button on all things related to recruiting. But that shouldn’t be the case at all. You just have to be more strategic about it.
We’ve launched a new blog series, Moment Makers, to give marketers inspiration and hands-on tips for making impactful moments every single day.
The sixth edition of the State of Marketing report presents the insights of nearly 7,000 marketing leaders across the globe, highlighting the strategic priorities, challenges, and technologies that transform the profession.
Whether it’s a global issue like COVID-19 or a local emergency, businesses must have a crisis communication plan in place for their customers. Here's what you need to include.
Marketing funnels and customer journeys are similar ideas, and some people new to the business may think the terms are interchangeable. However, they actually mean different things.
