When the only constant is change, how can you make smart decisions for your organization? The answer is data. Here’s a look at three key data insights driving CMO decision-making today, informed by the State of Marketing and other consumer research.
The sixth edition of the State of Marketing report presents the insights of nearly 7,000 marketing leaders across the globe, highlighting the strategic priorities, challenges, and technologies that transform the profession.
Whether it’s a global issue like COVID-19 or a local emergency, businesses must have a crisis communication plan in place for their customers. Here's what you need to include.