84% of Marketers Say Customer Expectations Are Changing Their Digital Strategy
Read the 2021 State of Marketing report to know the biggest priorities and challenges that will shape marketing in 2021 and beyond.
Customer Effort Score Cracks the Top 5 Most-Measured Service Metrics
Service professionals are measuring how much work it takes for a customer to get the information they need from their brand.
New Research: Is CRM the Secret to Connecting Your Business Silos?
Salesforce partnered with Forrester Consulting to evaluate the use of CRM systems across a wide range of industries.
Infographic: What Customer Connection Means Now
More customers believe a company’s trustworthiness matters more now than a year ago. Here's what companies can do to build trust with customers.
7,000+ Service Pros Reveal Insights for Your Next Chapter on Customer Service
Reach New Customer Service Expectations with Insights from 7000+ Service Professionals
4 Sales Trends Changing the Way You Work in 2020
Discover how nearly 6,000 sales professionals worldwide are adapting their strategies to drive success in a global crisis.
The 6th State of Marketing Report Uncovers Trends to Navigate Change
The sixth edition of the State of Marketing report presents the insights of nearly 7,000 marketing leaders across the globe, highlighting the strategic priorities, challenges, and technologies that transform the profession.