The path to growth for sales teams depends on effective enablement and AI use — plus retention strategies focused on pay and advancement.
Read the 2021 State of Marketing report to know the biggest priorities and challenges that will shape marketing in 2021 and beyond.
Service professionals are measuring how much work it takes for a customer to get the information they need from their brand.
Salesforce partnered with Forrester Consulting to evaluate the use of CRM systems across a wide range of industries.
More customers believe a company’s trustworthiness matters more now than a year ago. Here's what companies can do to build trust with customers.
Reach New Customer Service Expectations with Insights from 7000+ Service Professionals
Discover how nearly 6,000 sales professionals worldwide are adapting their strategies to drive success in a global crisis.
The sixth edition of the State of Marketing report presents the insights of nearly 7,000 marketing leaders across the globe, highlighting the strategic priorities, challenges, and technologies that transform the profession.
