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Learn everything you need to know about how to generate sales leads and convert them into customers.

Sales leaders are learning that a simplified toolset is the secret to strong, secure, centralised data that fuels effective AI.

What is Conversion Rate Optimisation? Conversion Rate Optimisation (CRO) is a strategic approach aimed at enhancing a website’s performance by increasing the percentage of visitors who take a desired action. This action, often…

In the dynamic digital marketing landscape, a lead magnet is a strategic tool designed to attract potential customers by offering something valuable in exchange for their contact information. This article explores the essence…

Unlock the power of Prompt Engineering with Salesforce's Fast Crash Course. Elevate your development process, enhance user experiences, and boost productivity. Join us to start your journey!

Automation and AI can help you see results quickly by helping your mobile workers become more productive in less time.

Learn the principles of business-to-business (B2B) sales strategy, and start boosting your revenue.

Get the latest news around generative artificial intelligence regulations and insights from our director of global public policy on how it can affect your business.

Large language models are the foundation for today's groundbreaking AI applications. Instead of training an LLM on a massive dataset, save time by using an existing model with smart prompts grounded in your data. Here’s how.

Learn key distinctions so you can record your sales revenue with speed and accuracy.