With consumers being inundated with choices, very often, making a sale comes down to providing a fast and smooth buying experience. Even B2B buyers now expect the convenience of a B2C shopping experience. For salespeople, meeting quotas could revolve aroundbeing able to providecompetitive pricing while ensuring error-free quotes and proposals.It takes a lot of time and effort to manually craft flawless proposals that improve the chances of a win.Doing this is not easy if selling involves a variety of products and services,intricate sales processes, oroffering customisations, discounts, and subscriptions.
What this actually boils down to is that your sales team spends more time on administrative tasks than actually selling and building stronger customer relationships. Also, manually configuring orders or calculating prices can be error-prone, and handoffs between various departments are not smooth as customer data is spread across systems. When speed with accuracy is critical, technology can help salespeople become more productive while providing a seamless, convenient customer buying experience.
Digital transformation in sales means streamlining complex business processes to achieve guided configuration, built-in pricing approvals, and one-click quote generation. All this is possible with the Salesforce Configure, Price, Quote (CPQ) tool that helps sales teams streamline the entire product-to-cash continuum on one end-to-end revenue management platform.
What is Salesforce CPQ?
Salesforce CPQ (Configure, Price, Quote) is an innovative quote-to-cash tool to manage the entire customer revenue lifecycle and close all deal processes out of one system. It can help you automate the configuration, pricing, and quote generation processes to improve sales productivity and close more deals. It can facilitate up- and cross-sell by rationalising the process for add-ons, swaps, and upgrades. Your business can introduce new revenue models like usage & consumptions, subscriptions, milestone-based, etc. to provide flexible offerings. Sales reps can generate metrics such as ARR/MRR, Customer Lifetime Value, and track details on customer churn and renewal rates.
As CPQ easily integrates with CRM and ERP systems, it can help you always deliver accurate, data-backed quotes, prices, and discounts with speed. This saves time that can then be dedicated to selling and customer relationship building. CPQ can be used across industries – from configuring complex products with channel partners in manufacturing to managing subscriptions-in the communications and media industry. Salesforce CPQ gives you greater efficiency, higher win rates, and increased revenue growth, while providing a customer experience buyers expect.
With Salesforce CPQ, you can automate quotes, control pricing, and close deals faster to elevate your revenue to new heights.
