Infographic: Leveraging Technology in Customer Insurance Journeys
More Indians have been actively looking for health insurance since the pandemic. To help customers study, compare, and buy policies without stepping out, insurance companies must provide a seamless omnichannel experience by leveraging technology.
COVID-19 has led to changed perspectives on the importance of insurance. India has witnessed the second-largest surge in the APAC region in buying insurance during the pandemic. While the situation creates a strong opportunity for insurance companies, they must also study the changing customer journey. With most customers preferring to go digital with their insurance purchase, technology is becoming critical to creating a successful customer experience in this sector.
Alleviating customer anxiety and helping them feel supported will make all the difference in the insurance sector. To do this, insurance companies need to create a customer journey that reflects personalisation, empathy, and context.
With Salesforce, insurance companies can create a seamless, omnichannel customer journey that supports customers 24/7 in real-time.
