Infographic: Leveraging Technology in Customer Insurance Journeys
![Using Technology across Touchpoints for a Digital-First Customer Insurance Journey](https://www.salesforce.com/in/blog/wp-content/uploads/sites/9/2023/06/using-technology-across-touchpoints.jpg?w=300)
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More Indians have been actively looking for health insurance since the pandemic. To help customers study, compare, and buy policies without stepping out, insurance companies must provide a seamless omnichannel experience by leveraging technology.
COVID-19 has led to changed perspectives on the importance of insurance. India has witnessed the second-largest surge in the APAC region in buying insurance during the pandemic. While the situation creates a strong opportunity for insurance companies, they must also study the changing customer journey. With most customers preferring to go digital with their insurance purchase, technology is becoming critical to creating a successful customer experience in this sector.
![Using Technology across Touchpoints for a Digital-First Customer Insurance Journey](https://www.salesforce.com/in/blog/wp-content/uploads/sites/9/2023/06/infographic-using-technology-across-touchpoints-for-a-digital-first-customer.jpg?strip=all&quality=95)
Alleviating customer anxiety and helping them feel supported will make all the difference in the insurance sector. To do this, insurance companies need to create a customer journey that reflects personalisation, empathy, and context.
With Salesforce, insurance companies can create a seamless, omnichannel customer journey that supports customers 24/7 in real-time.