

Genpact is a global advanced technology services and solutions company delivering outcomes that shape the future. The company’s 125,000+ people across 30+ countries are driven by an innate curiosity, entrepreneurial agility, and desire to create lasting value for clients.
Genpact serves and transforms leading enterprises, including the Fortune Global 500, through deep business and industry knowledge, digital operations services, and expertise in data, technology, and AI.
To lead customers into the future, Genpact recognised that it had to first transform itself. Thus began a large-scale AI-powered transformation of multiple business functions, ranging from sales and marketing, to talent management and sustainability.
The end goal of this exercise was to improve both customer and employee experiences. However, progress was hindered by a convoluted IT landscape with multiple applications, platforms, and data sources spread across touchpoints. This complexity presented an opportunity to streamline and integrate systems for greater efficiency and innovation.
At the time, the company was already using Salesforce to manage its sales processes. The platform’s range of solutions and integration potential made it the ideal foundation for the company’s AI-led transformation.
“Salesforce had proven to be a solid product, as well as a strong partner,” says Munish Dargan, SVP, Enterprise Technology Leader, Genpact. “So when we began looking for a best-of-breed platform to streamline our operations, and establish a scalable AI-powered ecosystem across the enterprise – Salesforce emerged as the most natural fit.”
We’ve made Salesforce the backbone of our global tech ecosystem. It connects and fuels everything from sales and marketing, to talent management and sustainability – enabling us to achieve new standards of efficiency and growth.
Vidya RaoChief Information and Transformation Officer, Genpact
Chapter 1: An integrated tech ecosystem fuels seamless customer and employee experiences
Chapter 2: An automated and unified approach to sales maximises revenue potential
Chapter 4: Streamlined carbon emissions management strengthens sustainability
Chapter 5: Connected marketing journeys to boost customer engagement
Chapter 6: Powerful AI tools and a unified data platform to unlock new efficiencies
Chapter 7: A Salesforce Practice and strong tech support teams ensure smooth digital execution