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Make the Most of Every Moment: Using Data Intelligence to Optimize Marketing Performance and ROI

Featured Speakers:

Nia Coleman, Product Marketing Manager, Salesforce
Alex Hauer, Product Marketing Manager, Salesforce

To deliver relevant customer experiences at every moment, marketers today need the right data and analytics strategy to make sense of their data, optimize results, and maximize marketing spend. But with siloed data, multiple goals, channels, and technologies, it can be difficult to improve marketing performance and drive business impact. In this session, discover how marketers use intelligence and analytics to connect and harmonize all data sources for rich analysis and multi-channel activation. Join us to learn:

  • How to create a marketing system of record for performance reporting
  • How marketers leverage insights to optimize spend across channels
  • How marketing teams leverage automation to drive organizational efficiencies

 

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