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The Ninth Edition State of Marketing Report

Discover the trends on AI, data, and personalisation with insights from nearly 5,000 marketers worldwide. Learn how marketers are:

  • Building a unified data strategy
  • Delivering personalisation at scale
  • Driving loyalty and account-based engagement
  • Investing in and implementing AI
     

Questions? Call 1800-572-3570 or email us at IN_Sales@salesforce.com.

Explore key insights below.

 

A sneak peek into the State of Marketing report:

Marketers pursue AI ambitions with some difficulties.

Leveraging AI is top of mind for marketers, both as a goal to meet and a challenge to navigate.

 
 

Generative and predictive AI become marketing mainstays.

Marketers are embracing AI to predict, create, and integrate at scale.

 
 

Real-time data encounters speed bumps.

Over half of marketers have real-time data at their disposal. The problem? They need technical assistance to activate it.

 
 
 
 
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