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Marketing Campaigns – Complete Guide

Build an exceptional marketing campaign that captures attention, drives results, and helps you stand out from the competition in today’s fast-changing marketplace.

Move your personalisation beyond segmentation

Reaching many people on an individual level used to be a dream. Well, it’s now reality – and something marketers need to do. Here’s how.

Create and optimise campaigns end-to-end with Agentforce Marketing Campaign Agent

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See the top trends in data, AI, and more — from nearly 5,000 marketers worldwide.

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Discover how a single source of truth and real-time AI insights help Sai Silks boost personalisation

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FAQ's

In order for your marketing campaign to be effective, start with well-defined objective, connect your siloed data, ensure all teams collaborate, and develop a deep understanding of customer and their preferences.This helps deliver personalised and relevant content across multiple channels. The campaigns should also be monitored closely and regularly optimised based on their performance metrics to be effective in the long term.

Optimisation ensures that your marketing spend delivers maximum value. It helps you focus resources on what’s working, improve customer experience, and adapt quickly to changes in behaviour or market conditions.

Agentforce helps marketers streamline campaign planning and execution, surface insights faster, and act with confidence—all within a connected environment. It’s designed to support smarter decisions at every stage of the campaign lifecycle.