In this new world of AI agents, strategic technology partnerships are more important than ever to unlock trapped data and power agentic AI experiences. By collaborating with key technology providers like AWS, Salesforce is extending the boundaries of possibility. One year into their expanded strategic partnership, Salesforce and AWS have made making significant strides in integrating data and AI capabilities across their respective platforms, with joint customers like Buyers Edge Platform already seeing the benefits. This collaborative effort is facilitating the development of a new class of agentic systems, positioned to deliver enhanced experiences for both businesses and consumers.
At the same time, the two industry leaders have been aligning data and AI related initiatives to build an ecosystem for supporting AI agent delivery. In the last year, for example, the companies created zero copy functionality in Data Cloud with Amazon Redshift and integrated Salesforce’s Model Builder’s BYO LLM (bring your own LLM) capabilities with Amazon Bedrock.
“By integrating data and AI capabilities across our platforms, Salesforce and AWS are building a strong foundation for the future of agentic systems,” said Brian Landsman, EVP of Global Business Development and Technology Partnerships at Salesforce. “With a majority of large companies planning to implement agents by 2027, it’s critical for organizations to be able to turn to trusted, innovative partners to help them build a successful agentic enterprise.”
By integrating data and AI capabilities across our platforms, Salesforce and AWS are building a strong foundation for the future of agentic systems.
Brian Landsman, EVP of Global Business Development and Technology Partnerships at Salesforce
Unleashing AI accessibility for all
Salesforce is ensuring that its innovations are easily available to customers by offering AI technology through the AWS Marketplace, including Agentforce, the agentic layer of the Salesforce Platform for deploying autonomous AI agents across any business. All Salesforce clouds are available on AWS Marketplace in 23 countries, simplifying the procurement process and helping customers easily unlock value and maximize their existing technology investments. This offering allows companies to manage their IT spending, access flexible pricing options, and take advantage of a streamlined billing process, all through a single platform.
This seamless experience empowers businesses to focus on using technology rather than navigating complex procurement processes. As Salesforce and AWS continue to build on these offerings, they’re setting the stage for a new era of enterprise that relies heavily on data and agentic capabilities — allowing businesses to execute complex tasks more efficiently and effectively.
“Our partnership with Salesforce empowers our mutual customers to realize the full potential of their data and AI investments. Together, we’re delivering immediate, reliable, and actionable insights with agentic AI, enabling customers to automate strategically and deliver more value from every part of their business,” said Chris Grusz, Managing Director of Technology Partnerships, AWS. “It’s a promise to fundamentally change the way enterprises operate and thrive.”
Powering tomorrow’s agentic enterprises
Companies like Buyers Edge Platform are benefitting from the Salesforce-AWS expanded partnership with more streamlined data management, increased productivity, and new AI capabilities. The integration work is helping businesses scale at unprecedented rates and is providing the structured and unstructured data agentic systems they need to perform and deliver for enterprises.
For example, Salesforce Data Cloud, enhanced by AWS’s cloud capabilities, allows for zero-copy, bidirectional integrations. Tied to the Zero Copy Partner Network, this technology provides a comprehensive, real-time view of a company’s data without cumbersome processes like data duplication or reformatting. This has proven transformative for Buyer’s Edge, a leading software and analytics company providing data-driven insights and technology to the foodservice industry.
Over the past five years, Buyers Edge has acquired 23 companies, creating a fragmented data landscape that had become increasingly complex to manage. But with zero copy technology, Buyers Edge has been able to streamline data from more than 30 disparate sources — including Amazon Redshift — into one unified system that helped them simplify data management and gain full visibility into all of the organization’s data.
“The Salesforce-AWS partnership is enabling rapid growth for us. By unifying allowable data from across our 20+ software offerings and leveraging zero copy technology, we’re able to leverage unified data to drive more powerful insights for our customers,” said Josh Tackett, CTO at Buyers Edge. “Without this type of technology, we were fighting an uphill battle trying to map disparate systems together, but now we have a seamless tool to combine our data which allows us to focus on building more impactful products.”
By unifying allowable data from across our 20+ software offerings and leveraging zero copy technology, we’re able to leverage unified data to drive more powerful insights for our customers.
Josh Tackett, CTO at Buyers Edge
The impact of the Salesforce-AWS partnership extends beyond individual enterprises — it’s also reshaping entire industries. By equipping organizations with data-driven, AI-powered solutions, the two companies are helping sectors like automotive unlock new levels of operational intelligence and efficiency. For example, Salesforce Connected Vehicle has data integrations with AWS IoT FleetWise, which enables automakers to easily integrate vehicle and fleet data that streamlines connected car experiences while removing complex manual integrations. These capabilities are built on a shared foundation of data that flows freely across platforms, allowing businesses to capitalize on emerging technologies without having to overhaul existing infrastructures.
As more industries move toward agentic enterprises, the Salesforce-AWS partnership will help businesses deploy customized agents that can navigate multiple systems, databases, and applications with ease. These autonomous agents have the potential to revolutionize how industries operate, creating efficiencies and improving outcomes on a monumental scale.
Looking ahead: a partnership built for tomorrow
Customers will continue to benefit from the partnership between Salesforce and AWS, with more innovations and regional support planned for 2025. With advancements laser-focused on privacy, compliance, and building trust in the agentic era, customers can expect future updates, including enhancements to the Zero Copy Partner Network and new integrations like Private Connect and Salesforce Contact Center with Amazon Connect.
As the partnership evolves, companies are positioned to harness the combined power of agentic AI and data in ways that not only drive efficiency but also open doors to new business models. For technology leaders and enterprises worldwide, the collaboration represents an opportunity to embrace the future of AI — a future where agents powered by trusted data can make decisions, execute tasks, and drive meaningful outcomes at scale. By enabling businesses to unify data, automate processes, and create a powerful environment for agentic innovation, Salesforce and AWS are helping organizations embrace the full potential of their digital landscapes.
More information:
- Read more about Agentforce Partner Network
- Learn more about the Salesforce and AWS expanded partnership
- Check out more Salesforce and AWS product integrations at AWS re:Invent here
- Get started with Salesforce and AWS
