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Salesforce Launches Pitch Competition to Fuel AI Innovation Among India, Singapore Startups

The competition will bring together AI-focused startups to compete for a $100,000 USD investment from Salesforce Ventures 

Bangalore, India — November 7, 2024 — Salesforce, the world’s #1 AI CRM, today announced the inaugural AI Pitchfield, a new startup pitch competition hosted by the Salesforce Startup Community,  in collaboration with Salesforce Ventures, Lightspeed India, and Khaitan. The competition brings together AI-focused startups in India and Singapore, to put their best pitch forward and secure an  investment of  $100K from Salesforce Ventures.

Recognizing the transformative power of AI in shaping the future of business, AI Pitchfield offers growing and established AI startups the opportunity to pitch their unique business ideas and win exciting rewards. Shortlisted startups pitch an esteemed group of judges, including Arundhathi Bhatttacharya, CEO & Chairperson of Salesforce India; investors from Salesforce Ventures and leading executives and personalities from the Indian tech ecosystem. 

Startups eligible for AI Pitchfield can apply by submitting the necessary details and resources via the competition’s website application form through November 30, 2024. Salesforce Ventures, along with the Salesforce Startup Community, will review submitted applications to shortlist the top five finalists who will pitch live in the grand finale on January 9, 2025. The AI Pitchfield competition is subject in all respects to the competition terms and conditions provided on the AI Pitchfield website.

Comments on the news

John Somorjai, President, Salesforce Ventures, said, “With the agent-fueld AI revolution charging ahead, there is an endless runway for innovation. In fact, the pace of transformation is faster than ever. By providing startups with the resources, exposure, and support they need to succeed, AI Pitchfield is empowering the next generation of AI leaders to shape a brighter future for all. AI Pitchfield is more than just a competition; it is a catalyst for innovation and a driving force behind the growth of the AI ecosystem in India and Singapore.” 

Sanket Atal, SVP and Managing Director — Operations & Technology, Salesforce India, said, “In today’s world, AI is a key driver of innovation, offering startups immense potential to overcome challenges and achieve success. AI Pitchfield serves as a dynamic platform that brings together like-minded entrepreneurs, enabling them to network, collaborate, and share ideas. By fostering connections, facilitating engagement with ecosystem partners, and providing investment opportunities, we are dedicated to empowering startups to harness the power of AI, bring their ideas to life, and shape the future of technology.”

Interested startups can apply by submitting a pitch deck, product demo video, and financial information on the AI Pitchfield website. 

Eligibility Criteria: To qualify for AI Pitchfield, startups must comply with the Official Rules and:

  • Provide a B2B SaaS, AI-first, or AI-enabled product(s) or service(s) in the technology space
  • Be in the pre-seed, seed, or Series A stage of fundraising
  • Have received at least $500,000 in prior venture funding from a reputable venture capital firm
  • Have at least five paying customers
  • Be incorporated as a corporation based in India or Singapore
  • At the time of the competition award, be recognized as a “startup” as defined by the Department for Promotion of Industry and Internal Trade, Government of India (for India-based entrants)
  • Pass Salesforce’s standard company due diligence and background checks


*No purchase necessary.  Void where prohibited.  Contest runs from 21/10/24 12:00 a.m. to 05/01/25 5:00 p.m. IST, with Initial Entry Period from 21/10/24 12:00 a.m. to 15/11/24 at 5 p.m.. Open to legal residents of India, the U.S. (incl. D.C.), Australia, Canada (excl. Quebec), New Zealand, Philippines, Singapore, U.K. Must be 18+. See Official Rules.

About Salesforce

Salesforce helps organisations of any size reimagine their business for the world of AI. With Agentforce, Salesforce’s trusted platform, organisations can bring humans together with agents to drive customer success—powered by AI, data, and action. Visit www.salesforce.com for more information.

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