Agentforce World Tour Mumbai: Discover what Agentforce can do for service teams.
Register for free.Humans with AI Agents drive effortless service.
Service Cloud enables seamless collaboration between humans and AI agents, for every type of service, on any channel and across any industry to deliver effortless experiences from first contact to final resolution. Let Agentforce for Service handle low-touch interactions and help your teams with high-touch tasks, unlocking new levels of efficiency.



Say hello to Agentforce for Service.
Reduce costs with an autonomous agent assisting your customers across channels any time using conversational language tailored to your brand’s voice.
Get started with Agentforce now with Service Cloud and Field Service built on the only AI + Data + Action platform.
Deliver personalised support from self-service to the contact centre to the field at scale with Agentforce. Bring every support process onto a unified platform with Service Cloud and Field Service so you can decrease costs and increase productivity.
Discover what's new in Service.
Agent-first Field Service
Agentforce for Field Service is your trusted digital workforce to help your dispatchers, technicians and back office teams complete work faster. Deploy AI agents swiftly using pre-built templates that can be tailored for any business need.
Agentforce for Service
Agentforce for Service, your trusted AI team member, is deployed swiftly across channels using pre-built templates to customise your brand and voice with low code and provide humanlike customer interactions grounded in trusted data.
AI-Powered Service Cloud Innovations
Ensure customers, employees and HR professionals can access the information they need 24/7 and resolve cases more quickly and cost-effectively. Provide step-by-step resolution plans for service representatives, help them track customer sentiment and get AI-based recommendations to improve customer experience.
Join the #Serviceblazer movement.
Together, we are building the premier destination for service and field service professionals.
Take a tour of the #1 AI CRM for service.
Take a tour of Service Cloud and see how to drive productivity with trusted AI and data.
Discover the latest trends in field service at a pivotal moment of change.
Get insights from over 5,500 service and field service professionals worldwide.
Service Expert Series
Learn how Salesforce can boost resolution speed, enhance customer satisfaction (CSAT) and improve efficiency for service professionals.
TDX
5-6 March, 2025
The must-attend conference for developers, admins, architects and partners.
The Sixth Edition State of Service Report
Discover cutting edge trends and gain valuable insights from more than 5,500 service professionals. Explore their top priorities and see how they’re innovating in the face of the industry’s greatest challenges.
Service Cloud customers saw a 125% ROI.
Read the study and see how Service Cloud increased customers’ ROI with a seamless agent experience. Customers were able to: Move up to 50% of cases to lower-cost digital channels, improve agent retention by 40% and reduce onboarding times by 30%!
Deploy AI agents on channels.
How much can you save with Service Cloud?
Businesses have saved 27% in support costs with Service Cloud. Try our interactive Contact Centre or Field Service value calculator to see how much you can save.
Take a tour of the #1 AI CRM for service.
Find out how Service Cloud helps you deflect 30% of cases and deliver value across your customer journey with CRM + AI + Data + Trust.

Start fast and grow faster with Starter Suite.
Find more leads, win more deals and keep customers happy with an all-in-one CRM suite. Starter brings marketing, sales, service and commerce together, so you can grow more efficiently with easy-to-use CRM tools.

Achieve your AI and data goals with Salesforce CTOs.
Trusted advisors with unmatched Salesforce experience and expertise, by your side.
Join the Serviceblazer Community.
Learn, connect and grow with fellow service and field service professionals. Network and get answers in real time.
Agentforce outperforms our old chatbot by over 40%.
Kevin QuigleySenior Manager, Process Transformation and Continuous Improvement, Wiley
Agentforce could be Salesforce's most powerful support tool yet.
Talia LeclereManager, Global Revenue Operations, OpenTable
Learn more about customer service with free learning on Trailhead.
Keep up with the latest service trends, insights, and conversations.
Ready to take the next step with the Service Solution built on the world’s #1 CRM?
Start your trial.
Try Service Cloud free for 30 days. No credit card, no installations.
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Salesforce Customer Service Software FAQs
Customer service is the support you offer your customers — both before and after they buy and use your products or services — that helps them to have an easy, enjoyable experience with your brand.
Customer service is important as it helps build and maintain positive relationships with customers, leading to higher satisfaction, loyalty and ultimately, achieving customer service goals.
Check out our tips & best practices for improving customer service in your organization.Or learn about important customer service strategies to help you stay ahead of emerging service trends.
Customer service and support software is a solution that helps businesses manage digital customer service interactions across channels, from self-service and phone to messaging and email. It streamlines customer support processes and provides features like case management, digital engagement, knowledge management and collaboration to help companies solve customer enquiries faster and increase customer satisfaction.
Customer service and support software is crucial for businesses because it enables them to deliver more efficient support to their customers, leading to increased satisfaction and loyalty. It helps manage support enquiries and track and resolve issues promptly and it provides valuable insights to enhance overall customer experiences, ultimately driving business growth and success.
Customer service and support software software offers benefits such as improved efficiency in handling customer enquiries, streamlined communication across multiple channels, increased customer satisfaction, faster issue resolution, actionable insights and the ability to scale and adapt to evolving customer needs — all to drive more customer loyalty and better return on investment.
When choosing a customer service solution, consider factors like your business needs, scalability, ease of use and integration capabilities. Assess features such as case management, digital engagement, self-service portals, automation and AI. Evaluate pricing models and success plans, trial different options and prioritise customer service solutions that align with your specific requirements.
Explore Service Cloud pricing and find the right solutions for your business by visiting the pricing page.
Customer support refers to the people and interactions that help customers who use a business’s service or product. Help can include answering a question, providing training or installation and of course, troubleshooting an issue.
Knowledge management means capturing, organising and distributing information that is critical to providing customer support in a centralised digital library that agents, field service technicians and customers can access from anywhere for fast, quality service. Learn how a knowledge management system can help your organisation manage this information.
Creating a knowledge base involves gathering and organising information, setting up a user-friendly platform, categorising content, ensuring accuracy and relevance and regularly updating and maintaining the information to keep it current and useful.
Incident management is a structured process used by customer support and operations teams to respond to and resolve issues that disrupt the normal functioning of services.
Customer experience is important as it directly influences customer satisfaction, loyalty and advocacy, which in turn can lead to increased customer retention, positive word-of-mouth and higher revenue for a business.
A support ticketing system is a software tool that logs, organises and tracks customer enquiries and issues to ensure that they are resolved efficiently.