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Customer Relationships

Check out featured resources to help you boost customer relationships.
 

Guide

The Customer 360 Playbook

Use this framework to change mindsets, connect silos, and put the customer at the center of your business transformation.
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Salesforce Customer 360 Playbook

Research

State of the Connected Customer Report

Get insights from over 8,000 global consumers and business buyers on customer engagement.
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State of the Connected Customer (2019)

Article

What is CRM?

Learn what CRM is, what it does, and how it can improve your customer relationships.
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Explore all customer engagement resources.

Guide The Pharma Technology Playbook

Learn how to remove silos, increase productivity, and boost your bottom line with technology.
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Report State of Sales Report

Discover insights from 5,500 sales pros on driving growth and standing out in a crowd.
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Report State of Sales Report

Discover the latest insights driving productivity and efficiency for 7,700+ sales professionals.
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Report Power banking and lending innovation.

Reduce operational costs while improving customer and employee experiences on a single, connected pl...
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3m Read Article What Are Customer Expectations, and How Have They Changed?

The combination of experience, trust, and technology fuel customer expectations.
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10m Read Research Salesforce Marketing Intelligence Report: 3rd Edition

See the latest insights from 2,500+ marketers worldwide on data, analytics, and privacy in the digit...
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B2B Marketing Automation Interactive Guided Tour

Get hands on with this interactive tour to see how Salesforce B2B marketing automation can help powe...
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11m Read Article What Is Customer Engagement? Why is it Important?

Read Key Findings from Global Research To Help Your Business Grow.
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5m Read Report Deliver empathetic service at scale

See how AI can help your business improve service and customer satisfaction.
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