TVS Motor drives genuine customer connections with Salesforce
A 360-degree customer view is helping TVS Motors engage with customers at a deeper, more personal level
TVS Motor Company, one of the largest two-wheeler manufacturers in India, is shifting its customer experience efforts into high gear.
The company, which has an annual production capacity of nearly five million two-wheelers, endeavours to be known as a customer-centric company across all the 80 countries it serves.
“Our vision is to provide a contextual, personalised, real-time, and omnichannel customer experience – where, how, and when the customer expects it,” says Parvpal Singh, Head – CX Products, TVS Motor Company.
Delivering these experiences starts with knowing the customer. Teams need to have a complete understanding of customer journeys and moments of truth across touchpoints.
That’s where Salesforce helps.
“We’re using Salesforce Data Cloud to integrate data from different systems into a 360-degree customer view that can help us truly personalise experiences,” says Singh.
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