Mahindra & Mahindra Gives Dealers and Customers a Smooth Ride Across Touchpoints with Salesforce

Mahindra & Mahindra has united 18,000+ dealership users and 400+ call centre agents on a single platform, enabling them to deliver connected customer experiences. Hear from Bhuwan Lodha, SVP & Chief Digital Officer, Auto Sector on how the entire customer journey from marketing and lead nurturing, to test-drive scheduling and car bookings, is now managed on a single platform - making dealers’ jobs easier, and customers’ experiences smoother.