Orchestrate guest journeys.
Unify data, connect teams and leverage AI to give your guests the experiences they expect with Salesforce hospitality CRM.
Industry leaders revolutionise guest experiences with Salesforce hospitality CRM.
Put your guests at the centre.
Take personalisation to the next level by unifying and utilising your guest data on the Einstein 1 Platform.
Create unified profiles to proactively deliver guest preferences and anticipate future interactions.
Utilise automation and AI to humanise every interaction and deliver personalised moments at scale.
Optimise brand impact with real-time data analytics that increase insights and drive efficiency and growth.
Boost employee productivity.
Optimise operations and unlock efficiencies with a centralised platform.
Onboard employees faster and connect teams globally.
Enable easy access to resources and efficient employee service resolutions.
Unlock department data silos, increase visibility and connect employee systems and apps.
Make data-driven decisions backed by AI-inspired insights.
Gain a competitive edge with AI and advanced analytics.
Enhance guest satisfaction and grow loyalty with AI recommendations and customised offers.
Maximise share of wallet and grow revenue with market demand, competitive pricing and historical booking insights.
Proactively engage guests with predicted needs and preferences.
Automate service and care with chatbots and virtual assistants that reduce response times and increase satisfaction.
Build your hospitality CRM solution with the following Salesforce products:
Loyalty Management
Foster relationships and create loyalty with AI predictive capabilities built directly into your CRM.
AI
Experience AI built into the flow of work, for any workflow, user, department and industry.
Service Cloud
Increase customer satisfaction, deflect more cases and maximise efficiency with the most complete platform, powered by AI and data.
MuleSoft
Integrate all your data, systems or AI models and automate any task or process to transform your business and drive real value.
Slack
Power productivity with automation, knowledge, AI and collaboration at the centre of an open, extensible platform.
Tableau
Make better business decisions with the world's leading data and analytics platform.
Commerce Cloud
Achieve goals faster, unlock new revenue and drive automation with a flexible ecommerce platform.
Keep up with the latest hospitality trends, insights and conversations.
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Salesforce for hospitality FAQs
Customer relationship management (CRM) is a system that provides hospitality companies a way to manage their guest interactions across sales, customer service and marketing, as a means to stay connected, streamline processes and improve profitability.
Salesforce is consistently ranked the #1 CRM provider every year by a variety of organisations. Salesforce hospitality industry customers include the largest enterprises as well as small- and medium-sized businesses.
CRM allows hotels to gather and analyse guest data to offer personalised service, create targeted marketing campaigns and automate routine tasks — which leads to higher guest satisfaction, increased conversion rates and more time to focus on tasks that require human interaction.
A CRM for hospitality should include guest profile management to store guest information in order to provide personalised experiences, booking and booking management to centrally manage the booking system, communication tools to automate engagements for booking, arrival and post-stay.
