Power personalization across stores, ecommerce, service, and marketing.

Gain a single, actionable view of your customer, inventory, and orders with an integrated agentic platform that brings together digital marketing, unified commerce (ecomm, OMS, POS), service, and loyalty, all on the #1 AI CRM for retail.

See how top retailers activate data and AI with Salesforce.

  

An in-store console

Retail Cloud Modern Point of Sale

Create branded experiences with a POS that travels with your associates—empowering them to style, sell, and fulfill using the endless aisle.

Proven results from top brands.

106
stores deployed with Modern POS in just 18 weeks**
A fast, scalable rollout—without disrupting day-to-day operations.
37 %
increase in online revenue*
Retailers experience online gains with Salesforce.
27 minutes
saved per service case*
Salesforce makes service calls significantly more efficient.
1.5B
global shoppers feed data into our Holiday Insights HQ
Salesforce provides a deep dive into holiday shopping data.

Build the perfect retail solution with Salesforce.

A man viewing cyber week data

See what's trending on a global scale with shopping forecasts and insights, powered by 1.5 billion global shoppers.

Salesforce mascot, Astro, overseeing a sales page for a product with relevant metrics highlighted.

Run your retail media network from one connected platform.

Looking for higher margins? Salesforce for Retail Media is designed to help retailers grow advertising revenue, scale media operations and sales, and optimize campaign performance by activating first-party data.

Image of Salesforce Einstein and Astro characters in front of product screenshots

Get more value out of AI with Industries AI.

Learn how to create prompts for your business needs and bring them into the flow of work.

Two sales professionals smile.

Maximize ROI with the #1 Success Ecosystem.

From support, expert guidance, and resources to our partners on AppExchange, the Success Ecosystem is here to help you unlock the full power of your full investment.

Get the most out of your retail business with thousands of partner apps and experts.

Learn new skills with free, guided learning on Trailhead.

Retail CRM FAQs

Our portfolio of products, built on the trusted Salesforce Platform, helps you connect with customers in a whole new way. Now everyone — your retail customer service, marketing, sales, commerce, IT, point of sale associates, and data teams — can augment their work with connected data, trusted AI in retail, and the #1 AI CRM, purpose-built for retail.

Retailers have access to a unified engagement platform that provides a single source of truth across their entire partner ecosystem – retail marketing, commerce, service, IT, and store. You can now focus on driving costs down and loyalty up with Salesforce for retail CRM.

Boost loyalty with connected experiences across point of sale, retail ecommerce, marketing, and service delivered on the Salesforce Platform. Empower employees and associates with digital tools and data to effectively serve shoppers at all touch points with our retail solutions.

Choose the retail solution that's right for you. Whether your goal is to win new & profitable customers, simplify & scale omnichannel commerce, elevate connected & consistent service, supercharge your store & HQ employees or strengthen & optimize partner relationships.