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PLAN CROSS-CHANNEL CUSTOMER JOURNEYS

  1. Choose Another Solution
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    Leverage One Cross-Channel Marketing Platform

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    Plan, Personalize, and Optimize Journeys

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    Map the Journey Across the Lifecycle

  5. 4

    Customize Your Story

  6. 5

    Bring the Journey to Life

  • Leverage One Cross-Channel Marketing Platform

    1. Leverage One Cross-Channel Marketing Platform

    Marketing Cloud is a platform for managing customer journeys across email, mobile, social, ads, websites, and connected devices. See how it can help you deliver the right message, at the right time, on the right channel.

  • Plan, Personalize, and Optimize Journeys

    2. Plan, Personalize, and Optimize Journeys

    Journey Builder manages 1-to-1 interactions across channels. You can design customer journeys, listen for customer activity, and automatically respond with customized communications.

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    See how Marketing Cloud can help you engage with your customers in a whole new way.

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  • Map the Journey Across the Lifecycle

    3. Map the Journey Across the Lifecycle

    Journey Builder has the tools to create interactive customer journeys. Illustrate how customers will experience your brand across channels — reaching them no matter where they are in the customer lifecycle.

  • Customize Your Story

    4. Customize Your Story

    It’s easy to bring your journeys to life. Add all approved brand assets such as images and notes with drag-and-drop tools.

  • Bring the Journey to Life

    5. Bring the Journey to Life

    The visual journey mapping feature is an interactive canvas. Drill down to view interactions based on customer activity.

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