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    Measure Success Against Specific Business Goals

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    Leverage Data for 1-to-1 Personalization

  4. 3

    Activate, Measure, and Adjust

  • Measure Success Against Specific Business Goals

    1. Measure Success Against Specific Business Goals

    Measure much more than clicks and opens. You can define a specific business goal and understand how different factors like frequency, timing, channel, and your message influence conversion.

  • Leverage Data for 1-to-1 Personalization

    2. Leverage Data for 1-to-1 Personalization

    Use splits to send different messages based on demographics, individual profiles, and behaviors. You can test messages, channels, and timing.

  • Activate, Measure, and Adjust

    3. Activate, Measure, and Adjust

    Monitor the effectiveness of every interaction. Measure goal attribution by time, message, or channel — or simply test-fire combinations of each.

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