Account-Based Marketing Course
Learn about account-based marketing (ABM) from start to finish with Salesforce's free online marketing courses.
About the free ABM course
Learn how to master account-based marketing (ABM) with Trailhead’s free courses. Whether you're just starting out or refining your strategies, these courses will give you the insights and skills you need to succeed in this highly effective marketing approach.
What you'll learn about account-based marketing
- Understanding Account-Based Marketing: Get a clear overview of what ABM is, how it differs from traditional marketing, and why it's essential for B2B businesses.
- Personalization in ABM: Learn how to create highly personalized content and experiences that resonate with key decision-makers in your target accounts.
- Identifying and Prioritizing Target Accounts: Understand how to identify and prioritize the accounts that are most likely to convert, using data and insights.
- Creating and Executing ABM Campaigns: Learn the step-by-step process of designing, executing, and measuring ABM campaigns, from initial outreach to
By taking these courses, you'll gain the knowledge and skills needed to implement a successful account-based marketing strategy, drive higher ROI, and build stronger relationships with your most valuable accounts.
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Account-based marketing training & resources
Account-Based Marketing (ABM)
Account-Based Marketing, or ABM, marketing strategy focuses on high-value customer accounts by offering personalized 1-to-1 experiences and content to build stronger relationships and drive growth.
What Is B2B Marketing? Definition, Types, and Strategies
Learn how B2B (business to business) marketing can help business connect with audiences that matter to deliver compelling experience and drive revenue.
What is Email Marketing?
What is email marketing, and how can this digital marketing channel help businesses connect with potential customers, raise brand awareness, build customer loyalty, and promote marketing efforts?
Marketing Analytics: Definition & Strategies
Marketing analytics is the practice of collecting marketing data, analyzing it across sources, and finding valuable insights. Learn more in our guide.
What is AI Marketing?
Learn how AI marketing can help enhance customer experiences and productivity, plus what's ahead for AI marketing and best practices to build into your workflow.
What is Marketing Personalization?
What does personalization really mean? Find out, and see examples of marketing personalization in action.
Account-Based Marketing Products
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