The Ninth Edition State of Marketing Report: Insights from nearly 5,000 marketers worldwide.
Learn more.Marketing AI
Increase team productivity and customer engagement with Agentforce and AI marketing tools built directly into your platform. Build end-to-end campaigns, personalize every touch point across the customer relationship in real-time, and proactively optimize performance with AI insights.
What can marketing AI do for you?
Discover how trusted agents and purpose-built AI can help you improve efficiency and performance across the entire customer lifecycle.
Agentforce for Marketing
Build and launch AI marketing campaigns faster with an agent helping you create a brief, audience segment, content, and customer journey. Use Agentforce with confidence knowing that prompts are securely grounded in your customer and unstructured data, as well as campaign goals and brand guidelines, ensuring outputs and actions you can trust.
Turn one-way promotions into dynamic two-way conversations using a single SMS number. Connect customer interactions across commerce, sales, and service teams, or enable self-service transactions like appointment booking and offer redemptions with AI-powered Agentforce agents.
Action customer insights with agents and AI.
Data Cloud
Make agents more effective with the right data. By connecting and harmonizing all of your structured and unstructured data in Data Cloud, it becomes available to Agentforce so agents can analyze that data and determine the best action — all while keeping your data safe and secure on the Einstein Trust Layer.
Use agents to help you create target audience segments in minutes. With Data Cloud and Agentforce working together, you can simply describe the target audience you want, and the agent will translate your natural language prompt into the appropriate segment attributes - no SQL required!
Create custom predictive AI models from scratch with clicks not code or bring in existing models from your data science teams. You can do this using direct integrations between Data Cloud and external tools like Amazon SageMaker, Google Vertex AI and Databricks to consume predictions and scores (e.g., propensity to buy or likelihood to churn) generated by custom AI/ML models.
Automate intelligent journeys.
Marketing Cloud Engagement
Create, test, and optimize personalized campaign variations with built-in predictive AI. Make every moment count by automating and customizing all aspects of customer engagement — including channel, content, timing, and send frequency. Scale dynamic journeys and improve productivity with AI.
Solve the content bottleneck in your personalization. Using generative AI — grounded by your first-party, brand, and campaign data — you can instantly create on-brand copy and visual content to scale personalization and testing, while safeguarding trust.
Marketing can be unpredictable, but with Einstein, you're always one step ahead. Surface real-time campaign anomalies like engagement rate drops so your teams can resolve performance issues in the moment. No more surprises — just actionable insights.
Scale lead generation and account-based marketing.
Marketing Cloud Account Engagement
Reach customers faster by building campaigns with Agentforce. Save time with a trusted AI agent helping to create briefs, audience segments, content, and customer journeys in minutes for new campaigns that are grounded with customer data in Data Cloud - all while keeping the marketer-in-the-loop for goal setting and approvals.
Boost collaboration between marketing and sales with Einstein AI Scoring, automatically identifying top prospects and leads. Enhance your ABM strategy with automated account rankings based on historical data, aligning teams and driving more conversions through data-driven insights.
Gain full-funnel marketing and sales insights with AI-powered Multi-Touch Attribution. Choose from multiple native attribution models like Einstein Attribution to gauge the impact of channels, events, and sales team activities on your pipeline. Boost campaign efficacy and ROI with AI-driven insights.
Put Personalization on Auto-Pilot.
Einstein Personalization and Marketing Cloud Personalization
Set your business objectives and let AI generate product and content recommendations that optimize the customer experience towards those goals.
Transform your real-time customer data into high-conversion experiences. AI combines real-time customer intent and behavioral data with your stated business goals to personalize each offer for each individual customer, across any touchpoint — giving you higher customer satisfaction and conversion.
Use AI to efficiently analyze in-the-moment intent data and past business engagements to find customer affinities, interests, and preferences. Use these insights to deliver individualized messaging, personalized offers, and higher conversion rates across your website, app, and channels.
Optimize your spend, planning, and performance.
Marketing Cloud Intelligence
The speed and quality of your cross-channel analytics starts with data management. Forget Excel sheets, broken formulas, and data maintenance — now you can automate data management, unification, and KPI standardization in one tool. Use our dynamic out-of-the-box data model and AI-powered connectors to save time on data updates and metric standardization — so you can spend more time focusing on improving your marketing effectiveness.
Use interactive visualizations and AI generated insights to see where you can adjust spend and offers by audience to your in-flight campaigns to optimize performance and boost ROI.
Use predictive AI recommendations to more effectively allocate spend across platforms to boost ROAS. Reduce waste by connecting spend pacing to media buy and delivery data -- and activating real-time alerts to catch overages and underspent budget in the moment.
Complete your AI marketing software solution with products from across the Customer 360.
Marketing Cloud
Fuel creativity with data insights. Grow efficiency with AI. Personalize customer relationships at scale with Marketing Cloud.
Sales Cloud
Set the foundation for revenue growth with sales force automation and the #1 CRM.
Service Cloud
Personalize support across self-service, your contact center, and the field with AI and real-time data on the #1 CRM.
Commerce Cloud
Grow revenue and savings at every step in your customer journey with AI-powered commerce experiences that wow.
Tableau
Helps see and understand data to make better decisions with analytics powered by CRM + AI + Data + Trust
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Marketing AI FAQ
Agentforce Campaigns helps marketers save time by automatically building end-to-end campaigns. This includes generating a campaign brief, target audience segment, content, and customer journey based on your goals and guidelines. Because agents require the right data foundation, Data Cloud connects and harmonizes all of your enterprise data and makes it available in Agentforce to search and ground (RAG). Through customer metadata and semantic data, agents can analyze that data and determine the best action — all while keeping your data safe and secure on the Einstein Trust Layer. Agentforce Campaigns is available today out-of-the-box through Marketing Cloud Growth Edition and Data Cloud.
AI tools can revolutionize your digital marketing efforts by providing valuable insights, streamlining processes, and delivering personalized experiences. Use AI for audience segmentation, content creation, and optimization. Implement chatbots and virtual assistants for 24/7 customer support and personalized recommendations. Leverage predictive analytics to optimize campaigns, while recommendation engines offer personalized product suggestions. Use AI for ad optimization and targeting, sentiment analysis for customer feedback, and marketing automation for streamlined workflows. By embracing AI tools, you can enhance efficiency, improve campaign performance, and deliver tailored experiences that resonate with your audience in the digital landscape.
AI marketing software offers businesses numerous benefits, including data-driven insights, scalable personalization, automation of manual tasks, enhanced customer engagement, improved campaign performance, targeted segmentation, real-time and predictive analytics, and adaptability. By leveraging advanced algorithms and machine learning, AI marketing software enables businesses to gain valuable insights from data, deliver personalized experiences at scale, automate time-consuming tasks, engage customers effectively, optimize campaigns, target specific segments, and make data-driven decisions in real time. This empowers businesses to enhance their marketing efforts, improve customer satisfaction, and achieve better results in the ever-evolving digital landscape.
AI marketing software utilizes artificial intelligence techniques such as machine learning, natural language processing, and data analytics to enhance marketing processes. It collects and analyzes data from various sources, segments the audience based on attributes and behaviors, and enables personalized marketing experiences. The software automates repetitive tasks, provides predictive analytics for forecasting customer behavior and campaign performance, offers real-time optimization, and continuously learns and improves from data and feedback. By leveraging AI capabilities, marketers can make data-driven decisions, engage customers effectively, and optimize their marketing strategies for better outcomes.
Every business can benefit from AI today, especially if you place high importance on personalization of the customer experience and higher productivity and efficiency within your marketing department. The desire for data-driven decision-making, automation and efficiency, and increased availability of resources are all key drivers of AI adoption. AI marketing tools can help manage large-scale campaigns, deliver personalized experiences, provide valuable insights from data, automate repetitive tasks, and give you a competitive edge. Assessing your specific business goals and challenges will help determine which AI marketing tools are most beneficial for your organization.
When choosing the right AI marketing software, it is crucial to prioritize a commitment to trust as the number one value. Look for software providers with a strong reputation for data privacy, security, and ethical practices. Ensure that the software adheres to industry standards and regulations to protect customer data. Additionally, consider the transparency and explainability of the AI algorithms used by the software. Look for providers that provide clear insights into how the algorithms make decisions and offer explanations for their recommendations. Evaluate the software’s track record, customer reviews, and case studies to gauge its effectiveness and reliability. Finally, consider the scalability, integration capabilities, and user-friendliness of the software to ensure it aligns with your business needs and can be easily adopted by your team. By prioritizing trust as the primary value, you can choose an AI marketing software that not only delivers results but also upholds ethical standards and protects customer data.