What is Marketing Automation?

Marketing automation is a technology that manages marketing processes and multifunctional campaigns, across multiple channels, automatically.

Marketing automation FAQs

Marketing automation uses special software to do marketing tasks on its own. You set up rules or workflows that tell the software what to do when certain things happen. For example, if someone downloads a guide from your website, the software can automatically send them a follow-up email. It collects data about customer actions and then uses that data to deliver the right messages at the right time, across different marketing channels.

Marketing automation offers many advantages for businesses. It saves a lot of time by handling repetitive tasks automatically. This also helps reduce mistakes that can happen when doing things manually. Automation can send personalized messages to many people, which often leads to more sales. It also gives you valuable information about what's working, helping you make smarter marketing decisions.

You see marketing automation often! One common example is a welcome email series that new subscribers get automatically after signing up. Another is an abandoned cart email, which reminds someone to complete a purchase if they leave items in their online shopping cart. Businesses also use it to schedule social media posts in advance or to send birthday discounts to customers on their special day.

To begin with marketing automation, first, decide what goals you want to achieve, like getting more leads or improving customer loyalty. Then, understand who your target audience is and what their journey looks like. Next, choose a marketing automation software that fits your business needs. Finally, set up your first simple automated campaigns, like a welcome email, and then measure your results to improve over time.

Marketing automation can improve ROI by:

  • Increasing lead generation and conversion rates
  • Improving customer retention
  • Personalizing customer experiences
  • Streamlining marketing processes
  • Providing detailed analytics to track campaign performance.

Common mistakes include:

  • Not defining clear goals and objectives
  • Failing to personalize content
  • Over-automating and losing the human touch
  • Ignoring data and analytics
  • Not having a clear customer journey mapped out.
  • Not testing workflows before launch.

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