![The Data Cloud interface showcasing the segmentation builder functionality using generative AI.](https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/11/marquee-data-cloud-for-marketing-marketing-ai2.png?w=1024)
Customer Data Platform (CDP)
With a unified data foundation built into Marketing Cloud, marketers can quickly access and easily action on data to power Agentforce across the entire customer lifecycle — from awareness through loyalty. The results? Increased revenue growth and customer lifetime value.