Data Cloud
First-Party Data Advertising
Create personalized campaigns across the entire customer lifecycle — from paid search, to social, display, OTT, and beyond.
Build campaigns on data you can trust.
The cost to acquire customers is up 60%. Trusted first-party data is fast becoming the new foundation for consented, personalized advertising. Use unified data and trusted AI to securely activate targeted ads wherever your customers are, while improving your advertising efficiency and decreasing cost per acquisition.
* This stat is provided by Simplicity.
Find more customers like your best customers.
Natively unify consented data, both anonymous and known, from customers across any touchpoint — including marketing, commerce, sales, and service.
Use partner integrations to better resolve identities and enrich profiles. Pull demographic, socioeconomic, behavioral, and transactional data together to reveal deeper insights on your customers.
Identify your most valuable customers based on specific behaviors, preferences, and interactions with your brand. Use generative AI — grounded in first-party data — to build lookalike segments in minutes through an intuitive, drag-and-drop interface.
Activate across every platform and channel from a single place within Data Cloud. Activate segments to destinations like Google, Meta, Amazon, LinkedIn, Trade Desk, Snapchat, Yahoo! and Liveramp. Enable connected experiences across sales, service, commerce, email, SMS, Whatsapp, and web.
Improve return on ad spend.
Avoid oversaturation and wasted spend by placing customers in only one high-priority segment at a time.
With Calculated Insights, use metrics like customer lifetime value, propensity to buy, and engagement scores to inform more precise, targeted outreach. And avoid wasteful spend on unreceptive customers.
Save money on ad costs and reduce ad fatigue by activating ads only to the most relevant audiences. For example, you can suppress customers with open service cases or who have recently made a purchase.
Increase customer lifetime value.
Get valuable segment-level insights from Google and Amazon ad partners. Access deeper insights on customer demographics, affinities, and interests to optimize your ad targeting and messaging.
Use Marketing Cloud Intelligence’s out-of-the-box dashboards and insights to optimize campaign performance across channels — improving awareness, conversions, and lifetime value.
Upon click-through, send customers to personalized web, mobile, and ecommerce experiences that highlight upsell/cross-sell opportunities and provide incentives for purchase.
Get the most out of your ad strategy with our trusted ecosystem of ad partners.
Create a more personalized and efficient advertising strategy with these related products.
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Data Cloud Pricing
With Data Cloud, easily activate your customer data across the digital advertising ecosystem using Data Cloud Ad Audiences add-on and Segmentation & Activation credits.
Data Cloud Starter for Marketing
Unify all your data into a single customer profile.
$
108000
USD/Org/Year
(Billed annually)
- Data Ingestion and Harmonization
- Identity Resolution and Activation
- Insights and Predictions
This page is provided for information purposes only and subject to change. Contact a sales representative for detailed pricing information.
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First-Party Data Advertising FAQ
A digital advertising platform is a software tool that allows businesses to create, manage, and deliver online advertising campaigns. These platforms provide a centralized hub for managing various advertising channels, such as search, social media, display, and video. They offer features like campaign creation, audience targeting, budget allocation, ad scheduling, and performance tracking.
The best advertising platform for you depends on your specific goals and target audience. Consider popular options like Google Ads for search and display advertising, Facebook Ads for social media marketing, and LinkedIn Ads for B2B outreach.
Choosing the right advertising platform depends on your target audience, marketing goals, budget, and desired features. Consider platforms like Google Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads. Each platform offers unique targeting options and measurement tools. Evaluate your needs and select the platform that aligns best with your marketing objectives.
First-party advertising is a marketing strategy where businesses collect and use their own first-party data to target and personalize ads to their customers. This data can include customer demographics, purchase history, website behavior, and email interactions. By using first-party data, businesses can create highly targeted and effective advertising campaigns.