Astro standing in front of Email Builder

Email Marketing Course

Learn about email marketing from start to finish with Salesforce's free email marketing courses.

About the free email marketing course

Trailhead is your ultimate guide to mastering email marketing. With a range of free courses and interactive training modules, you'll learn everything you need to know to engage and convert your audience through effective email campaigns. From the basics of email marketing to advanced strategies, you'll be able to create emails that get noticed and get results.

What you'll learn about email marketing:

  • Email Marketing Fundamentals: Understand the basics of email marketing, including best practices, key metrics, and how to build a strong email list.
  • Design and Personalization: Learn how to create visually appealing and personalized emails that resonate with your audience and drive higher engagement.
  • Automation and Segmentation: Discover how to use automation to send timely and relevant emails, and how to segment your audience for more targeted campaigns.
  • Analytics and Optimization: Gain insights into tracking and analyzing email performance, and learn strategies to optimize your campaigns for better results.
  • Compliance and Best Practices: Stay up-to-date with email marketing laws and regulations, and learn how to maintain a positive sender reputation.

Learn more from our email marketing resources

What is Email Marketing?

What is email marketing, and how can this digital marketing channel help businesses connect with potential customers, raise brand awareness, build customer loyalty, and promote marketing efforts?